Full qualification of CIM of SLIM or a Degree in Marketing from a reputed University Minimum of 6 years of hands-on experience in Marketing and Brand Management (Preferably in the
DUTIES AND RESPONSIBILITES
MANAGER - PRODUCTS & ATL COMMUNICATION (MARKETING DEPARTMENT)
Prepare the marketing budget and ensure the expenditure is tracked and controlled
Optimize the use of digital media and ensure new channels are adding value
Coordinate and brief the creative and media agencies to run effective communication campaigns for bank's products and services
Receive the various marketing communication requirements from the business unit and device the plans to deliver the same
Ensure Advertising agencies, production houses, and other external agencies are delivering agreed materials on time and they are properly followed up by respective officers in ATL team
Receive the new product ideas from Management/ Business
Plan out product development along with the respective stakeholders
Ensure products are launched within the agreed timelines
Reviews the product and the competitor situation from time to time and make the necessary
changes and ensure the portfolio is growing as per the annual targets
Assist the braches to disburse the approved Housing loans by providing central coordination
QUALIFICATIONS AND REQUIREMENTS
Full qualification of CIM of SLIM or a Degree in Marketing from a reputed University
Minimum of 6 years of hands-on experience in Marketing and Brand Management (Preferably in the finance industry)
An excellent understanding of Marketing concept and its tools
Understanding of how digital and new age media are functioning
Sound People management skill and the ability to multi-task under pressure
Excellent communication skills both speaking and writing
Good knowledge of Google advertising/web supporting products
Excellent knowledge of Social media trends and advertising