Candidate should hold a bachelor's Degree or Diploma in Marketing / Business Management / Management Information Systems or similar from a recognized university/ institute.
DUTIES AND RESPONSIBILITES
Plan and manage online advertising, budgets, contents, keyword research, setting up audiences and optimizing for conversions and KPIs.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Keep abreast of new social media sites, web technologies, mobile applications, digital marketing trends whilst implementing the same by developing digital platforms and online campaigns.
Facilitate live coverage and extend customer support through social media.
Creatively and pro-actively develop concepts for social media contents.
Support to develop website content strategy aligned with short and long-term marketing targets.
Manage content distribution to online channels and social media platforms to increase web traffic.
Optimize content according to SEO.
Manage website CMS, working with developers and brand team to ensure organizational requirements are met.
QUALIFICATIONS AND REQUIREMENTS
Candidate should hold a bachelor's Degree or Diploma in Marketing / Business Management / Management Information Systems or similar from a recognized university/ institute.
Minimum 2 years' of experience in a similar position in a reputed agency or organization.
Full or part qualification in CIM UK would be an added advantage.
Proficiency in Adobe creative suite design applications including Photoshop and Illustrator.
Fluent technical knowledge of basic HTML/CSS and Web publishing.
Sound knowledge in digital advertising platforms and SEO.
Understanding on Web/Digital projects such as websites/apps development, knowledge on functionality and to perform UAT.